Welcome to WADANI

WADANI

who we are

Wadani Food, is agro-processing venture established as a limited liability company owned by its founder launched in 2020.
Licensed by Trade Ministry, Investment Agency and DACA
Objectives of Wadani Food Processing:
Promote sustainable food system in the region by producing high quality locally processed and packaged food products,
Catalyze Smallholder farmers market opportunities through effective value chain agro-processing venture,
Increase shift towards sustainable food system; reduce dependence on imported food by availing high quality and healthy local food packaged in affordable and customer convenient package (100gm, 250gm, 500gm, 1kg, 5kg)
Substitute importation of rice and spaghetti which has not only devastative effect on the local farming activities but also drains the country’s foreign currency and perceived health issues.
Contribute increased investment in the food system (Agri-business and processing) through investing food processing and packaging food products, cut to customer specifications.
Provide employment opportunity for youth pastoral who will participate in the value chain process.

Our Structure

The company has three departments.
Each unit has relatively adequate staff to ensure the continuity of the company. Currently, the company employs 15 staff who are based in Jigjiga city and Fafan.
The company has production site and marketing centers located in the center of Jigjiga town.
Its sales a wide menu of locally processed food products to customers including low-medium- and high-income residents of Somalis, as well dreams to export its products to neighboring towns of Somalia.

marketing and sales unit

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production unit

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operation and supply chain unit

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Objectives

Wadani food Processing and Packaging will measure its success by its ability to achieve the following objectives:

  • Build sales to Birr three million annually within three years.

  • Receive 60% of sales through advance orders, either by phone or Internet, with 40% of sales through walk-in traffic.

  • Achieve cash flow break-even within six months.

  • Become profitable by the second year of operation.

Key To Success

Wadani Food seeks to serve the highest quality local food products, cut to customer specifications, and become the foremost specialty grain food provider in Jigjiga town.

  • Maintain high quality standards for its suppliers and continuously monitor this quality.

  • Preserve food in optimal conditions to maintain freshness while in the store.

  • Maintain excellence in the skill of processing and packaging through hiring, training, and supervision of staff.

  • Listen carefully to customer needs and respond with custom-cut products, whether in person, over the phone, or through Internet orders.

Mission

Wadani Food seeks to serve the highest quality local food products, cut to customer specifications, and become the foremost specialty grain food provider in Jigjiga town.